30 Day Real Food Challenge starting Jan 7th…Who’s in?

30 day real food challenge copyBeginning January 7th, 2013, I and a few friends will be embarking on a
30 day real food challenge

The challenge involves consuming real food and real food only for 30 days. Not only will I be participating in this challenge I will also post tips on  recipes, workouts and simple daily changes to help guide you and myself throughout this journey. I’m not saying this will be easy and yes there will be ups and downs but as a group with a great support system it will be a little easier to stay on track. Now who’s in???

Listen it’s okay to slip up once in a while (we are human) as this is NOT meant to be a diet or resolution. INSTEAD it‘s a way to make us realize how we feel when you eat real unprocessed foods for a month.

Maybe it can lead to us making healthier food options rather than falling into the same trap we have fallen into before, especially after the holidays.

 My goal is to act as a health cheerleader for you all fabulous people that want to break the cycle and begin the quest for a healthier YOU.  

  •  If you are interested in participating in this challenge
      • Use hashtag #empoweredchoices on twitter and instagram! 


  • Post it on my FACEBOOK page to let others know that you are making empowered choices to your lifestyle  
  • Each week I will grab tweets, posts and transformation pics and post on my Saturday Spotlight post…see far below of sample transformation pics if you need some prompting.
  • Win prizes as you make #empoweredchoices (prizes will be announced soon)
  • Free to join. my ask is for you to tweet, instagram and facebook (any or all) to let me know you are participating

OK, here‘s the list of allowable and not allowed foods. (taken directly from the original email written by one of my colleagues, Mark M., a high level high performance trainer)

Allowable foods are: 
Any unrefined/unadulterated foods that are grown from the earth and/or sea and consumed in their most natural state.
  • plants
  • fruits
  • animals
  • fish
  • shellfish
  • seaweed
  • nuts
  • seeds
  • grains (with the exception of wheat)
  • legumes
  • herbs
  • natural sweeteners (raw honey, maple syrup…)

•    dairy ( a real food if unpasteurized and in it’s raw state, but we have agreed to give it up for simplicity sake and for tremendous vitality benefits that many of us will experience by giving it up)
Non foods:

•    processed foods (anything packaged or chemically preserved)
•    sugar
•    alcohol
•    wheat  (a hybrid grain far removed from the traditional varieties we once ate)
•    bread (although there are some good breads on the market, the vast majority of even the most natural breads have some forms of synthetic preservatives)
•    pasta (of any sort – rice pasta is still a processed food)
•    juice (unless pressed yourself)
•    chocolate (unless it is 100% raw cacao)
•    dressings, sauces (including soya sauce)

I know, I know, you’re probably asking if coffee or tea are permitted. The answer to this question is YES as it is technically the bean of a plant and thus qualifies as a real food. However only organic fair trade varieties are acceptable. Remember no sugar or creamers allowed.

Beverages with the exception of water are out unless juiced or pressed ourselves.

Let the Real Food eating and #empoweredchoices begin!

Jesseny_signature_XO copy


Let’s chat more on Facebook
Let’s tweet together @jesseny_rojas
Snap away and share on Instagram Love
Check out some Pinteresting Pins

I love hearing your thoughts, let me know in the comments below.


  1. Tami Marie says:

    I love this!! Thank you so much for doing this. I am definitely in. :)

  2. I might do this with you. I started the Wheat Belly Diet on Thursday, which is essentially whole foods. The only thing I’m not prepared to give up is a little bit of organic dairy.


    • That’s okay Gaye to have a bit of organic dairy. It was just in the non foods for simplicity sake, but organic is perfect. Yay, I’m looking forward to sharing this journey with you. I’m here if you need some support.

  3. Hi Jesse – I’m working on 15 ways to be calm, healthy, and sexy in 2013 (my post topics for January), and “eat mostly whole foods” is No. 2 on the list. So this fits in perfectly. I’ll include a link to your challenge in that post, which will probably run on 1/2 or 1/3.

    Looking forward to it. This may be just the “boost” I need to really kick my nutrition into high gear.


  4. Julie Moore says:

    This is a great idea! Thank you for sharing it on my link-up on Fibro, Fit and Fab! I have to be careful about what foods I do and don’t eat due to my Fibromyalgia, and I believe the foods we eat can help heal or hurt our bodies, so I really appreciate you hosting something that can give others a chance to see first-hand how food choices can change your health. Really wonderful idea! :)

  5. I would love to guest post! I will email you.


  6. Wow! I don’t know if I could do this, but I wish I could. I can’t wait to hear how everyone feels at the end of the month. I suspect it would make a HUGE difference.

    Found you on Julie’s New Year linkup!

Speak Your Mind